Tag Archives: choices

Class of 2013: Build Your Personal Brand

As I usually do, I like to chime in whenever possible on trends on Linkedin. This week one of the major topics that Linkedin Influencers are talking about is what advice should be given to new graduates (the class of 2013). My favorite post by an influencer is titled, “Class of 2013: Write Your Eulogy, Then Live the Life You Want,” by Geoff Yang. In it, Yang talks about a number of things you should keep in mind in order to live a worthwhile life, but the major takeaway is to, of course, think about the story you want to tell when you’re of age, so to speak. I think that’s a really excellent way to go about making decisions. For me though, the advice that I believe is most important is to solidify who are you and to in that way build your personal brand.

For many, college is a time of exploration and many come out of it knowing themselves better and knowing their interests. Nonetheless, it’s a difficult to task to define oneself. You can imagine that whenever you’re asked who you are, you tend to take a pause and end up providing a lot of factual, descriptive information that doesn’t really define who you are. You have to stray away from defining yourself by your degree and your major. You have to realize that you are not simply the summation of all of your past work experiences. You’re not your resume. I believe it’s become a necessity to build your own personal brand because that is really what let’s you be able to stand up to the task of defining yourself. What do you value? What are your boundaries? What are your interests? What are you passionate about? What do you have to say that people should listen too? These are the questions that you have to answer when thinking about your own personal brand, how to build it, and then how to use it to your advantage. I believe that if you know who you are and keep an eye on your brand then your on the course to making the right decisions for yourself. Congratulations.


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